Technology Transfer, Advertising and Marketing
We have extensive experience in the legal analysis and risk management of technical developments, product designs and marketing activities. The legal structuring and implementation of successfull market entry and business development concepts, including the negotiation and documentation of technology transfer agreements, strategic alliances, joint ventures, research, development and specialisation agreements, patent, trademark and software licenses, franchising systems as well as production and distribution agreements are among our core competences. We also assist our clients with all legal issues concerning market presence, such as the protection and enforcement of intellectual property rights regarding non-tangible assets including business names, brands, copyright, designs etc., data protection and unfair competition.
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